WHO SHOULD DO

• TheDigital Marketing Professional is ideal for anyone involved in the planning, implementation or measurement of digital strategies 
• Anyone who would like to pursue a career in this area.
• The Digital Marketing Professional course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
• Marketing Executives
• Marketing Managers
• Small business owners

EXAM SYLLABUS

Module 1 Introduction to Digital Marketing
Module 2 Search Marketing (SEO)
Module 3 Search Marketing (PPC)
Module 4 Digital Display Advertising
Module 5 Email Marketing
Module 6 Social Media Marketing (Part 1)
Module 7 Social Media Marketing (Part 2)
Module 8 Mobile Marketing
Module 9 Analytics
Module 10 Strategy & Planning

BENEFITS

• You will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.
• Learning latest and most up-to-date digital marketing skills needed to flourish in today’s ever-evolving digital economy.
• Be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.
• Build new networks through peer interaction
• Learn while you earn
• Innovative strategies

EXAM INFORMATION

• Exam Duration: 60 minutes 
• Number of Questions: 50
• Exam Format: Multiple Choice
• Exam Pass Mark: 70% 
• Electronic Devices Permitted: No
• Exam Mode: Paper Based

Prerequisites:

• None
• Basic familiarity with marketing methodolgoies, Social media marketing is recommended