Diploma in Digital Marketing

IGC Digital Marketing Professional will be possessing

  • Knowledge on strategy & planning, search, social media, PPC, email marketing, analytics and much more.
  • Understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.
  • Efficiency in managing digital marketing software tools.


  • TheDigital Marketing Professional is ideal for anyone involved in the planning, implementation or measurement of digital strategies 
  • Anyone who would like to pursue a career in this area.
  • The Digital Marketing Professional course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
  • Marketing Executives
  • Marketing Managers
  • Small business owners

  • Exam Duration: 60 minutes 
  • Number of Questions: 50
  • Exam Format: Multiple Choice
  • Exam Pass Mark: 70% 
  • Electronic Devices Permitted: No
  • Exam Mode: Paper Based

Prerequisites:

  • None
  • Basic familiarity with marketing methodolgoies, Social media marketing is recommended

Module 1 Introduction to Digital Marketing
Module 2 Search Marketing (SEO)
Module 3 Search Marketing (PPC)
Module 4 Digital Display Advertising
Module 5 Email Marketing
Module 6 Social Media Marketing (Part 1)
Module 7 Social Media Marketing (Part 2)
Module 8 Mobile Marketing
Module 9 Analytics
Module 10 Strategy & Planning


  • You will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.
  • Learning latest and most up-to-date digital marketing skills needed to flourish in today’s ever-evolving digital economy.
  • Be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.
  • Build new networks through peer interaction
  • Learn while you earn
  • Innovative strategies